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BLACK SHEEP AGENCY

AUTOMOTIVE

INTERNATIONAL MEDIA AGENCY

„Car purchase decisions are no longer made on the street, but on the screen.“

We know these issues...

Rising complexity of communication

Vehicles are increasingly evolving into connected technology platforms with a wide range of functions, driver assistance systems, and digital services. This growing depth of content must be communicated consistently, clearly, and across all channels in order to clearly convey a brand’s innovative strength. At the same time, expectations are rising to present complex content in a platform appropriate way and to communicate it consistently throughout the entire customer journey.

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Decline of local sales

The traditional in store car purchase is losing importance, while digital information and purchasing processes are gaining relevance. Prospective buyers increasingly compare models, prices, and configurations online, often independently of local dealerships. As a result, the role of regional providers is changing, and the need to be digitally present and easily discoverable is growing significantly.

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Purchase decisions on digital platforms

Social networks, online platforms, and video formats are increasingly influencing purchasing decisions in the automotive sector. Brand perception, trust, and product understanding are often formed long before the first physical interaction with the vehicle. As a result, digital touchpoints are becoming decisive factors in the decision making process.

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Visibility in AI systems and user queries

Search behavior is fundamentally changing through AI driven systems, voice assistants, and generative search results. Information about vehicles, brands, and technologies is increasingly delivered in a contextual and automated way. Those who are not present in a structured, relevant, and machine readable manner risk losing visibility in an increasingly important information channel.

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Open Cases

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...and offer innovative solution approaches

SEO

Search engine optimization forms the foundation for presenting complex vehicle topics in a structured and discoverable way. A clear content architecture makes it possible to bundle technical details, equipment variants, and innovations in an understandable manner and make them visible across different search intents. This creates a consistent digital presence that meets the growing density of information in the automotive sector.

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LOCAL SEO

Local search engine optimization is becoming increasingly important to maintain regional relevance despite declining in store sales. Location based content, well maintained business listings, and local search signals ensure that brands and providers remain digitally visible in their immediate surroundings. This strengthens the connection between digital research and physical availability.

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SOCIAL MEDIA & ADS

Social networks and paid advertising formats are becoming central decision spaces in the automotive market. High quality content, video formats, and targeted campaigns convey brand messages in an emotional and high reach manner. At the same time, data driven advertising enables precise placement across relevant decision making stages.

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GAIO

Generative AI Optimization addresses the growing importance of AI driven search and answer systems. Content is structured in a way that allows AI models to understand, process, and integrate it into generated responses. This creates visibility in new, dialog based search environments beyond traditional search results.

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OUR AUTOMOTIVE CASES

Referenz Design Offices

RENAULT RETAIL GROUP

Referenz Design Offices

MEISINGER VW-HÄUSER

Referenz Design Offices

RENAULT RETAIL GROUP WERKSTÄTTE

VIEW ALL CASES

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OUR COSTUMER REVIEWS

 

We worked with Julian and the Black Sheep Agency on our website and were able to see initial results early on. Based on our experience, we can recommend Julian and the Black Sheep Agency. They are not only experts in their field, but also committed partners who put their clients’ success first.

Christian Zeh, Managing Director Peakplan

 

The collaboration with Julian and the team has been highly competent, and I have always experienced them as very committed. Even with short notice requests, we were consistently supported in the best possible and goal oriented way. I can fully recommend Black Sheep and look forward to continuing our collaboration in the future.

Sarah Markwardt, Vice President Operational Excellence FR L'Osteria SE

 

Thank you to Julian Höllen and the Black Sheep Agency for the excellent support of emtec GmbH in the area of social media. In particular, the professional support with our LinkedIn presence as well as the valuable guidance in working with Google and related platforms created significant added value for us.

Georg Seil, Ex-CEO Emtec GmbH

 

After the relaunch of our website in December 2024, traffic and visibility dropped significantly. Black Sheep Agency analyzed the causes, optimized the structure and SEO, and developed a strategy for recovery. Today, we are back at our previous level with clear potential for further growth. The collaboration was efficient, solution oriented, and delivered measurable results.

Birte Lüsebrink, Ex-Marketing Management DE Renault Retail Group

 

During the website relaunch, we were supported not only professionally but also on a personal level, especially around the go live, when the team actively assisted us late into the night. We always felt very well taken care of and knew we could rely on fast and dependable support at any time. In the area of Google Ads, initial leads were also generated at short notice. We remain a client and look forward to a continued, very well functioning collaboration in the future.

Marco Petersohn, Senior Sales Manager re:think Innovations GmbH

 

We have been working successfully with Black Sheep Agency for over a year. Our previous, very simple online shop has been completely revamped and professionally redesigned. Sales in the shop have risen sharply since then. Everything else, such as Instagram, etc., is also professionally managed. We are extremely happy to have come across Black Sheep Agency.

Andreas Losch, Managing Director of Landherzl

 

By working with Black Sheep Agency, we were able to make our shop significantly more attractive and efficient, doubling our sales in less than twelve months. Through further joint measures, we expect to be able to further increase the attractiveness of our offering, our already significantly expanded customer base, and our existing potential in the coming months. Thank you very much for the many great ideas and effective levers in our collaboration.

Stefan, Managing Director of L'Osteria Private Brands GmbH

 

We worked with Blacksheep Agency in 2024/2025 when we were still in the early stages of our start-up. They supported us with website/SEO optimization and social media, and were extremely motivated and committed. We never felt that they were just “doing their job.” On the contrary, the team often went above and beyond what was required and really helped us move forward with lots of great ideas. This was incredibly valuable to us, especially in this early phase. The collaboration was straightforward and on equal terms throughout. Special thanks to Julian for his dedication. It was really fun working with you guys.

Markus Baumann, Co-Founder Stitch and Scottie

 

Die Zusammenarbeit mit dem Team von BSA hat unsere SEO-Performance messbar verbessert. Besonders schätzen wir die flexible und transparente Kommunikation, sowie die strukturierte und professionelle Umsetzung aller Maßnahmen. Es ist ein gutes Gefühl ein Team an seiner Seite zu haben, das kreative Ideen und zukunftsorientierte Lösungen mitdenkt und anbietet.

Michelle Demant, Marketing Project Manager Renault Retail Group

CONTACT US!

Julian Höllen
Founder & Owner