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BLACK SHEEP AGENCY

Gastronomy

INTERNATIONAL MEDIA AGENCY

“If it doesn’t appeal online, it won’t be tried offline.”

We know these issues...

High local density of offerings

The gastronomic market is highly saturated in many regions, while chain restaurants and franchise concepts continue to expand. As a result, competitive pressure on individual locations increases significantly, especially at the local level. Differentiation and clear positioning become decisive factors for sustainable visibility.

SOLUTION &

Changing customer journey

The information and decision making phase is increasingly taking place digitally and often begins long before the actual visit. Online menus, reviews, delivery platforms, and social networks significantly influence expectations and choices. Gastronomic offerings therefore need to convince digitally in order to be considered at all.

SOLUTION &

Outdated and cost intensive processes

Many gastronomic businesses continue to operate with inefficient workflows in communication, marketing, and administration. Manual processes and isolated systems lead to high costs and make scaling and adaptability more difficult. At the same time, pressure is increasing to operate more efficiently and flexibly.

SOLUTION &

Digital brand perception

Brand presence today is shaped across a wide range of digital touchpoints and platforms. Guests expect consistent information, up to date content, and a coherent appearance across all channels. A fragmented or incomplete presence has an immediate impact on perception and trust.

SOLUTION &

OPEN CASES

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...and offer innovative solution approaches

LOCAL-SEO

Even for chain and multi location concepts, local visibility is a key success factor in highly competitive markets. Structured location pages, consistent branch data, and a scalable local content strategy help strengthen individual locations without diluting the umbrella brand. This creates a unified yet locally relevant presence across all locations.

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SEO & GAIO

Classic search engine optimization and generative AI optimization work together to ensure presence throughout the digital decision making process. Content is prepared in a way that makes it visible in both search engines and AI driven answer systems. This creates reach precisely at the moments when hunger, inspiration, and choice take place digitally.

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AI & automation

The use of AI driven systems enables more efficient workflows in marketing, communication, and internal processes. Repetitive tasks can be automated, while data can be analyzed more intelligently. This reduces costs and creates room for core operational and creative tasks.

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SOCIAL MEDIA

Social networks play a key role in shaping the digital brand perception of gastronomic concepts. Visual content, current formats, and continuous presence convey atmosphere, quality, and personality. At the same time, recurring touchpoints are created that strengthen brand loyalty and recognition.

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OUR GASTRONOMY REFERENCES

Referenz Design Offices

L'Osteria

Referenz Design Offices

CAFE EXTRABLATT

Referenz Design Offices

BONA'ME

View all Cases

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OUR COSTUMER REVIEWS

 

We worked with Julian and the Black Sheep Agency on our website and were able to see initial results early on. Based on our experience, we can recommend Julian and the Black Sheep Agency. They are not only experts in their field, but also committed partners who put their clients’ success first.

Christian Zeh, Managing Director Peakplan

 

The collaboration with Julian and the team has been highly competent, and I have always experienced them as very committed. Even with short notice requests, we were consistently supported in the best possible and goal oriented way. I can fully recommend Black Sheep and look forward to continuing our collaboration in the future.

Sarah Markwardt, Vice President Operational Excellence FR L'Osteria SE

 

Thank you to Julian Höllen and the Black Sheep Agency for the excellent support of emtec GmbH in the area of social media. In particular, the professional support with our LinkedIn presence as well as the valuable guidance in working with Google and related platforms created significant added value for us.

Georg Seil, Ex-CEO Emtec GmbH

 

After the relaunch of our website in December 2024, traffic and visibility dropped significantly. Black Sheep Agency analyzed the causes, optimized the structure and SEO, and developed a strategy for recovery. Today, we are back at our previous level with clear potential for further growth. The collaboration was efficient, solution oriented, and delivered measurable results.

Birte Lüsebrink, Ex-Marketing Management DE Renault Retail Group

 

During the website relaunch, we were supported not only professionally but also on a personal level, especially around the go live, when the team actively assisted us late into the night. We always felt very well taken care of and knew we could rely on fast and dependable support at any time. In the area of Google Ads, initial leads were also generated at short notice. We remain a client and look forward to a continued, very well functioning collaboration in the future.

Marco Petersohn, Senior Sales Manager re:think Innovations GmbH

 

We have been working successfully with Black Sheep Agency for over a year. Our previous, very simple online shop has been completely revamped and professionally redesigned. Sales in the shop have risen sharply since then. Everything else, such as Instagram, etc., is also professionally managed. We are extremely happy to have come across Black Sheep Agency.

Andreas Losch, Managing Director of Landherzl

 

By working with Black Sheep Agency, we were able to make our shop significantly more attractive and efficient, doubling our sales in less than twelve months. Through further joint measures, we expect to be able to further increase the attractiveness of our offering, our already significantly expanded customer base, and our existing potential in the coming months. Thank you very much for the many great ideas and effective levers in our collaboration.

Stefan, Managing Director of L'Osteria Private Brands GmbH

 

We worked with Blacksheep Agency in 2024/2025 when we were still in the early stages of our start-up. They supported us with website/SEO optimization and social media, and were extremely motivated and committed. We never felt that they were just “doing their job.” On the contrary, the team often went above and beyond what was required and really helped us move forward with lots of great ideas. This was incredibly valuable to us, especially in this early phase. The collaboration was straightforward and on equal terms throughout. Special thanks to Julian for his dedication. It was really fun working with you guys.

Markus Baumann, Co-Founder Stitch and Scottie

 

Die Zusammenarbeit mit dem Team von BSA hat unsere SEO-Performance messbar verbessert. Besonders schätzen wir die flexible und transparente Kommunikation, sowie die strukturierte und professionelle Umsetzung aller Maßnahmen. Es ist ein gutes Gefühl ein Team an seiner Seite zu haben, das kreative Ideen und zukunftsorientierte Lösungen mitdenkt und anbietet.

Michelle Demant, Marketing Project Manager Renault Retail Group

CONTACT US!

Julian Höllen
Founder & Owner